Friday, June 28, 2013

Disc golf gaining speed

Get up and Go

Fans find disc golf a game for the season

By Taryn Plumb |  Globe Correspondent  

Impulse buying? Try "Impulse saving."

Jun 28, 2013
Startups & Venture Capital


Turning impulse buys into savings

Taryn Plumb, Special to the Journal


Phil Fremont-Smith, co-founder and CEO of ImpulseSave, says “this is the new paradigm of personal finance.”

 
W. Marc Bernsau 

Almost everyone makes impulse buys. But what about impulse saving? Spontaneously tucking money into a savings account instead of buying a candy bar or another item of clothing you don’t need? Helping people achieve this — and pad out their bank accounts, rather than drain them — is the objective of Cambridge-based ImpulseSave.
“It’s really very simple: In this world that’s designed to get us all to spend more money, we’ve designed a set of products that make it just as easy, if not tempting, to save money,” said Philip Fremont-Smith, CEO of ImpulseSave, who co-founded the company in 2011 with CTO John Mileham.
Users download the free iPhone or Android app, or Chrome browser plug-in, link their checking account, and set as many goals as they want (such as “vacation fund,” or “rainy-day money.”)
ImpulseSave users open a savings account with Arlington-based Leader Bank — and can then start impulse-saving.
For example, instead of giving in to the temptation of a $20 shirt at Target, a user can instead choose to transfer that same amount from their checking account to their savings through the app. Or if they’re online, a window pops up in Chrome to remind them about their goals, and to suggest saving instead — or at least putting aside a percentage of what they’re about to spend.
Although it might sound like it takes a great deal of self-control, Fremont-Smith — who hit upon the idea after working in sales and marketing for more than 15 years — called it a “fun engagement platform that people get hooked on,” because it’s “leveraging human nature, rather than fighting against it.”
Users consistently save about $3,000 a year, he said — with one even racking up as much as $30,000. The most popular savings goals are related to student debt, vacation and emergency funds.
“Where we’re headed is establishing and proving out this new model, this new paradigm of personal finance,” Fremont-Smith said.
Users can also set up auto-saves that automatically transfer small amounts to the savings account on a regular basis.
ImpulseSave user Nathan Lubich says he saved up enough over the past six months to pay for a trip to Mexico City, which he plans to take this fall.
“It’s guilt-free, because I feel that it’s specifically for that,” said the Fairfield, Conn., resident. “And it’s money that, quite frankly, I was going to spend anyway.”
In lieu of picking up a daily soda, he said, he transfers $1 or $2 to his savings account; the same goes when he finds himself shopping online late at night. It’s inevitably made him realize how small purchases of a dollar or two can add up — and where he is leaking money day-to-day. Ultimately, ImpulseSave sees wide-ranging opportunities for this kind of platform. Fremont-Smith described a “huge influx” of partners seeking to work with the company — from celebrities to financial institutions — through either co-branding or white labeling their product.
Leader Bank pays a commission to ImpulseSave whenever a user opens a savings account, and the company raised an initial investment round of $200,000 from several angel investors, including Avid founder Bill Warner.
ImpulseSave, which has five employees, took part in the 2012 TechStars Boston fall session, and is now working on completing a second seed investment round, Fremont-Smith said.

Original story here

Sunday, June 16, 2013

Graffiti of a different kind...

‘Yarn bombing’ artists strike with colorful pop-up display

By Taryn Plumb |  Globe Correspondent

June 16, 2013

As dusk was settling in, a group of graffiti artists struck in Ashland — but not in the way you might expect.
Armed with clews of yarn, they transformed a series of utilitarian light posts into colorful, whimsical, eye-luring structures.
It’s called “yarn bombing,” “guerrilla knitting,” or “graffiti knitting” — wrapping and otherwise decorating everyday structures with yarn under the cover of night. As executed by the group Ashland Creative, the phenomenon can be expected to pop up in unexpected places all over town this summer.
“For a lot of people, it just appeared,” said Dana Cox, one of the artists involved with the first explosion of color that appeared in front of the Ashland Public Library earlier this month. “It’s something to stop and think about, wonder about.”
It is a worldwide movement — the first international “yarn bombing day” was observed on June 11, 2011 — that has emerged in the last decade, with elaborate designs hitting bicycles, statues, trees, steps, parking meters, phone booths, and subway interiors, filling potholes, and even draping entire buses and military tanks in various countries.
In its local application, though, Ashland Creative wasn’t completely rogue. Organizer Andrea Green sought approval from selectmen, Town Manager Anthony Schiavi, and library trustees, and also notified the police force on the night of the “bombing,” so they wouldn’t be apprehended as vandals.
The group’s plan for its “Ashland wrap-it-up art project” is to decorate various structures in town — from benches to mailboxes to bike racks — every few weeks, according to Green, a mixed-media artist who runs Starting Line Studio on Cross Street.
“It’s nonpermanent, not destructive, really more about the process of doing it, and the process of people discovering it,” said Cox, a creative director by trade. “We really want to activate [downtown] and make it more creative and interesting.”
Which comes down to the group’s main motive: To help, if in a small way, reenergize the former factory town.
As Green pointed out, there are many community-building endeavors burgeoning in Ashland, including a community garden, farmers market, Ashland Creative — with more than 200 members, and dreams of eventually opening an arts center — and the playfully titled “Off Center for Wild and Disobedient Creativity,” started by local artist Julie Nardone in September 2011, and now with a base of 225 members from across the area.
“The greater goal is to build community, giving Ashland residents more worthwhile reasons to spend time together in our town, thereby helping to grow the local economy,” said Green.
Nardone, who also took part in the yarn bombing, described it as one step in a “whimsical” plan to attract more people downtown, foster “old-fashioned conversation,” and promote arts, creativity and culture in the community.
“It’s a conversation starter about public art and public participation,” Nardone said in an e-mail. “It’s something different, out of the ordinary. It makes folks sit up and take notice. So many of us spend our days sleepwalking, doing the same routine, following the generic blueprint we get handed at birth. An art project that appears out of nowhere pulls us into the present, back in the wonder of our own lives, flips on our alive selves.”
Using colorfast acrylic yarn — less inclined than wool to run when it gets wet — the small group set about decorating roughly a half-dozen light posts in front of the library on the evening of June 5. The decorated structures feature bands of fuzzy red and lime green, alternating stripes of turquoise and purple, and motley bows and loops in bold colors.
“We improvised, creating whatever designs came to mind,” Nardone said of the artistic process. “I started out doing one pattern and my subconscious took over and I ended up doing something else.”
And the response? Curiosity from both adults and kids, the latter of which have named their favorites and been more than happy to explore their texture.
“People have just been delighted to see the way ordinary functional objects have been transformed into fun, interesting works of art,” said Green, noting some people have admitted to being oblivious to the lamp posts, despite having passed them multiple times, before the yarn bombing caught their attention.
“People often have the perception that art has to be seen in museums,’’ Green said, “but amateur artists can create it, and it can still entertain.”

Original story link. 

© 2013 The New York Times Company

Friday, June 14, 2013

LGBT-friendly businesses "standing on the right side of history."

Jun 14, 2013
Startups & Venture Capital

OutGrade reviews LGBT-supportive businesses 

Taryn Plumb, Special to the Journal 

Travis Lowry is CEO and co-founder of Cambridge-based OutGrade, which helps users find businesses that are LGBT-friendly.

 
W. Marc Bernsau 

The gay and lesbian community has many prominent figures and proponents on the national level — but Travis Lowry and Conor Clary didn’t see a whole lot going on at the community level.
So the two self-described straight allies began the site OutGrade, which launched in January and allows users to review the lesbian, gay, bisexual and transgendered friendliness of various businesses. (An earlier version of the site had launched under the name Rainbow Chronicle in early 2012.)
As Lowry explained, the goal of Cambridge-based OutGrade is to “bring change on a local level to empower a prominent and powerful community.”
OutGrade users can search by place, category or neighborhood, and rate restaurants, bars, grocery stores and numerous other businesses anything from “the most unfriendly,” to “smugly unfriendly,” to “neutral,” to “ludicrously gay friendly,” and also comment on their experiences.
The site then aggregates reviews and calculates scores of 5 to negative 5, which appear on colored pinpoints on a map running the spectrum from red (the worst) to green (the best).
For businesses, meanwhile, the site offers a managed listing service that allows them to communicate with reviewers, place ads, post images and information about deals and sales, and claim endorsement badges. OutGrade is also running a pilot program with 20 LGBT-supportive businesses which, for a small fee, receive highlighted listings, improved search results and featured blog posts.
The startup is currently focusing its attention on Boston, and features several thousand reviews of hundreds of businesses, according to Lowry. Although he didn’t offer specific numbers, he did say that the site has a few thousand users. There’s also an iOS app available, and an Android app forthcoming.
With three employees, OutGrade is supported by $135,000 raised from friends and family in 2011, and is currently working to raise a $500,000 seed round.
Lowry, who came up with the idea for the site in 2010 after nationwide attention was drawn to a rash of gay teen suicides, said he and Clary opted for the platform of a review site because established sites such as Yelp or TripAdvisor have “proven that community-driven reviews will change the behavior of businesses.”
And just as it allows the LGBT community and its allies to voice their opinions and experiences — good, bad and neutral — it also enables businesses to take a stance of support. The site lets businesses “publicly stand on the right side of history,” Lowry said.
That’s the case with Long’s Jewelers in Burlington, one of the companies involved in the pilot program.
“We have always been supporters of the LGBT community,” company marketing manager Allison Fraske said in an email, noting that, because jewelry is typically a large purchase, online reviews have become crucial to their business.
“On the subject of trust, we believe OutGrade will be a great source to help ease pre-shopping anxiety of anyone from the LGBT community who is concerned about the acceptance level of a business,” Fraske said.
Going forward, the startup hopes to use its seed funding to launch in three cities and grow to 100,000 users, Lowry said.
Ultimately, though, he sees enormous, wide-reaching potential for the site, noting that a long-term goal is to eventually introduce it to the developing world.
“We want to highlight the fact that this is something that’s applicable outside of Boston,” he said. “It’s applicable nationwide (and) worldwide.”

Original story link.

Thursday, June 13, 2013

Alexanderia the Great!

Please check out (and support!) Alexanderia the Great's audition from this week's "America's Got Talent." 
From Medway, Mass., she's one of the world's only female escape artists, and she's doing things that no one else has ever attempted. She is a truly talented and inspiring woman (and a mother of three!).
Here it is. 
Also, here's an additional video with comments from the judges:
Howie Mandel: "This was the best escape artist that I have seen. I think Houdini has been reincarnated. Harry, Harry, is that you?"
Howard Stern: "Home Run, A+, this is a tough thing to pull off, and you pulled it off."

Friday, June 7, 2013

Taking on the "activation challenge"

Jun 7, 2013
Startups & Venture Capital

Promoboxx: Helping clients work with retailers

Taryn Plumb, Special to the Journal 

Ben Carcio is CEO of Promoboxx, which helps companies work with retailers to market their products.

 
W. Marc Bernsau

While spending time at his family-owned package store as he grew up, Ben Carcio experienced first-hand how big brands interact with retailers selling their products.
And — particularly in the digital age — he knew the process could be improved.
So in 2010, he co-founded Boston-based Promoboxx, a startup that helps companies work with retailers to market their products.
Promoboxx largely deals with what Carcio calls the “activation challenge.”
“It’s one thing to create marketing materials,” said Carcio, the company’s CEO. “It’s another to create marketing materials that retailers get excited about and want to participate in.”
Promoboxx is an online marketing platform; through a Web-based dashboard, brands can select retailers or groups of retailers to participate in and customize campaigns, and, through Promoboxx’s retailer messaging platform, send them checklists of marketing tools and reminders to share via social media, their website or email blasts. They can then view charts and graphs of engagement levels, campaign views, social shares, and lead counts.
One big campaign Promoboxx’s platform powered was for Chevrolet prior to Super Bowl XLVI; that effort allowed 6,000 Chevy dealers to share the company’s Super Bowl ads prior to the game via various online channels.
At Canton-based Reebok, using Promoboxx “allows us to stay consistent with how our brand looks and feels at all times,” said Bethany O’Dell, Reebok’s U.S. associate trade marketing manager.
Along with focusing the message, the Promoboxx approach has allowed clients to get more feedback from retailers, which ultimately can be used to make the campaigns better, O’Dell said.
Promoboxx has also dedicated resources to helping retailers in times of need. In April, the startup launched the BacktoBackBay initiative, which worked to raise the profile of the dozens of retailers affected by the Boston Marathon bombings. Many of them had to close down during the ensuing investigation into the bombings, and Promoboxx pitched in by providing the retailers with free marketing tools, listing them on the BacktoBackBay site, and helping to initiate a recent “pub crawl” at a number of the restaurants and bars affected.
Ultimately, BacktoBackBay has engaged more than 200 affected retailers, Carcio said.
“We’re a Boston company at its core,” he said. “It’s critical to give back to the ecosystem.”
A participant in the 2011 session of TechStars Boston, Promoboxx now employs 22 and is supported by $2.25 million in seed funding. Investors include LaunchCapital, Boston Seed Capital, SK Ventures, CommonAngels and Stage 1 Ventures, as well as dozens of angel investors.
One goal for the future is to focus on franchise groups, Carcio said, and eventually expand to serve smaller brands that don’t necessarily fit into the firm’s current fee structure.
Although e-commerce is undoubtedly becoming more of a part of our lives, Carcio points to U.S. Census data showing that physical stores still account for 95 percent of retail sales. Thus, manufacturers have no choice but to support brick-and-mortar retailers, he said.
“Frankly, buying things in stores is never going to go away,” Carcio said.

Original story link here.

Saturday, June 1, 2013

Getting to know you

May 31, 2013
Startups & Venture Capital

Localytics: Know your app users

Taryn Plumb, Special to the Journal 

Raj Aggarwal is CEO of Localytics, which offers software than can help companies gain insight about their app users.

 
W. Marc Bernsau 

Localytics CEO Raj Aggarwal maintains that consumers typically remain loyal to one-third of the apps they download.
Aggarwal, co-founder of the Boston-based app marketing and analytics startup, said the traditional practice has been to simply attract as many customers as possible, instead of engaging them and getting to know them and their habits.
“As the app space matures, people are recognizing that downloads are not the entire picture,” Aggarwal said.
Localytics, which launched in 2008 — the year following the first-generation iPhone release — offers software that helps companies identify, retain and engage their most valuable users of their apps.
Its tools help track not only who the users are and what devices they’re using, but where they’re coming from, how they navigate through the app, and where and why they leave it.
“It’s a much more hypothesis-driven approach to marketing,” said Aggarwal, who previously worked as a consultant for Apple Inc. as the company was developing the iPhone.
With the data from Localytics, companies can then categorize users — based on anything from demographics, to behaviors, to device, to loyalty — interact with them through in-app messaging, and attempt to engage those that may have fallen away. “Our focus right from the beginning was to help the leaders in this space have deep insight about their users,” Aggarwal said.
Localytics supports all major operating systems, is now integrated in more than 20,000 apps, and is collecting data on more than 800 million unique devices, according to Aggarwal. Its biggest concentration of customers are in media and entertainment (including The Wall Street Journal and A&E), retail and e-commerce (eBay), and software and technology companies (Microsoft and Salesforce).
The company has raised $8.75 million to date, most recently through a $5.5 million Series B round of funding announced in September and led by Polaris Venture Partners. The startup has grown its staff from 10 last year to its currently level of 40.
Rue La La — a Boston-based e-commerce site — has been using Localytics since its inception in 2008. Michael Putnam, a vice president at Rue La La, said Localytics has helped the firm learn more about its customers. The shopping site operates by opening a series of short-run boutiques every day; as each is launched at 11 a.m. Eastern time, customers are almost always viewing via their smart phones. Meanwhile, tablet usage peaks in the evening, and mobile usage increases on the weekend. Mobile sessions mean quicker visits and more impulsive, lower-cost purchases.
“You can really target what kind of information you’re sharing with people,” said Putnam, adding that the goal is to “show people things they’re likely to buy on the device that’s appropriate.”
Ultimately, mobile purchases comprise of 30 to 40 percent of Rue La La’s revenue. “It’s really taken off for us,” Putnam said.
And Aggarwal thinks it’s only a matter of time before that becomes the status quo. “People are becoming serious about mobile,” he said. “(App designers) are going to want to continue to get a holistic view of their users, a 360 view of their users, no matter where they are.”

Original story link here.