Sunday, July 28, 2013

Mass. (finally) represented in seafood cook-off

Local chef heads for Big Easy cook-off

Friday, July 26, 2013

hack/reduce: Boston is the future hub of big data

Jul 26, 2013
Startups & Venture Capital
Nonprofit goes the distance with ‘hackathons’

Taryn Plumb, Special to the Journal

Hack/reduce’s Executive Director Adrienne Cochrane and Chris Lynch, co-founder and partner at Atlas Venture.

 
W. Marc Bernsau

At hack/reduce, the nonprofit center in Cambridge focused on big-data exploration, the Boston area has a chance to “take back our place in tech history,” says center co-founder Chris Lynch.
A major part of that effort is running events such as “hackathons,” in which groups of people with software expertise come together to write new applications over the course of a few hours or days.
In late June, hack/reduce hosted the first-ever hackathon with the U.S. Department of Defense, a 24-hour event that challenged its 100-plus participants to create nutritionally focused apps for soldiers.
The winners, a group of four UMass Lowell students — three computer science majors and one nutritional science major — garnered a $3,000 prize for creating the Android-based app MARTEE (Mobile Access Rations Tracking and Energy Expenditure). Serving as a training tool for soldiers going into the field, it includes full nutritional data on combat rations personalized to their height, weight and activities. The group drew, sketched and did the planning before the coding, said team member Mike Stowell; they then split the work while still collaborating on design choices, until “we finally reached the best product we could make in 24 hours.”
“If anything, I learned the limits of my focus and patience,” said fellow team member Jeremy Poulin. “I learned what it feels like to push myself beyond my own expectations. Our group basically didn’t stop working for the full 24 hours.”
Going forward, the goal is to host even more hackathons based around varying themes, executive director Adrienne Cochrane said. “We’re always looking to provide access to more and more interesting technologies and data,” she said.
According to IBM, 2.5 quintillion bytes of data are created every day — and 90 percent of the data now in the world has been created in the last two years. And more and more corporate, government and nonprofit organizations are looking to tap big data for marketing, research and insights.
Looking ahead, Lynch would like to see Boston generating a thousand data scientists a year, and within 10 years, no fewer than three, $1-billion companies in the space in the Boston area.
“We need more EMCs in New England if we’re going to make a difference in the tech community,” said Lynch, a partner at Atlas Venture in Cambridge who previously headed database tech firm Vertica Systems, which was bought by HP in 2011.
Hack/reduce is backed by more than $1 million from more than a dozen sponsors, including Google, Atlas Venture and Microsoft. Lynch says the center houses roughly 50 “residents” — people who have skills in big data and are approved by hack/reduce — per day. The residents, who get free desk space and access to technology and data sets, wrestle with the three basic barriers to solving big-data problems — scale, security and simplicity.
“We want to be flourishing with new opportunity that not only is good for residents of Massachusetts, but the world,” Lynch said. “We need to be a leader, and take back our place in tech history.”

Original story link. 

Friday, July 19, 2013

Not happy with the way you look in photos?

Jul 19, 2013
Startups & Venture Capital

Pixtr develops clear picture for growth

Taryn Plumb, Special to the Journal 

Aviv Gadot, co-founder and CEO of Pixtr, with a before and after photo for the startup’s new app.

 
W. Marc Bernsau

Most people are highly critical of the way they look in photos. Aviv Gadot’s wife certainly is — a fact that prompted the Israeli engineer to create an app, Pixtr, that enhances photos taken on mobile devices.
“It does it subtly,” said Gadot, CEO and co-founder of the startup of the same name. “We don’t want to change who you are. We want to make you look the best you can, but still keeping your authentic look.”
Founded in January 2012 in Israel as Photo-Genie, the company is now headquartered in Boston after its acceptance into the 2013 MassChallenge startup program. Pixtr has also secured a prominent angel investor: Uri Levine, co-founder of navigational app firm Waze, which Google reached an agreement to acquire for $1.1 billion in June.
Gadot declined to disclose the size of Levine’s investment, but termed it an “impressive amount.” The startup, now with five full-time employees, also received $20,000 in prize money for placing first in the Intel Business Challenge Europe 2011 program.
How the Pixtr app works: Users run a photo through the app, which then enhances it with one click. For example, skin tone might be evened out, hollows beneath eyes lightened, the symmetry and proportions of cheek bones, noses, and jawlines subtly adjusted, eyebrows clipped, and camera distortions and overall coloring improved.
As Gadot explained, the app makes use of facial recognition software and numerous algorithms designed to understand age, gender, the location and quality of facial features, and the content of photos.
“Everything is fully automatic,” Gadot said.
He has more than 1,000 photos stored on his iPhone, and described his wife as beautiful, but someone who really hates pictures of herself. In creating the app, he says he “wanted her to feel good about the way she looks in photos.”
The app is free and currently only available in Apple iOS. The company is focusing its energy on perfecting it before releasing it on Android. Since its release at the end of April, it’s been downloaded close to 100,000 times, Gadot said. A forthcoming updated version will allow users to make changes to, and have more control over, the automatic adjustments.
The plan is to eventually generate revenue through advertising through the app, Gadot said, and the startup is also exploring the idea of in-app purchases, such as captions and backgrounds.
Ultimately, with more people relying on ever-more-improving cameras on their phones, the goal is to give amateur photographers editing abilities, and have the end result look like it was taken by a professional, Gadot said.
“It’s Photoshop for people who don’t know how to use Photoshop,” said Rebecca Carrol, a Brown University student who uses the app and is involved with the internship program Boston Onward Israel. “It’s just really simple — that’s why I like it.”

Original story link. 

Thursday, July 18, 2013

Rebirth on the Sudbury River

From the Nyanza disaster comes renewal



Friday, July 12, 2013

Attendance 2.0

Jul 12, 2013
Startups & Venture Capital

Attendware: Making attendance count

Taryn Plumb, Special to the Journal 

Greg Skloot’s Boston startup Attendware offers digital sign-in for events, providing organizers real-time analytics on attendees.

 
Sandie Allen

At the regular weekly meetings of the Entrepreneurs Club at Northeastern University, Greg Skloot remembers looking out at a mass of faces and thinking, “I don’t know any of these people.”
So, he decided to design a way to find out. The initial result was the simply-titled “Signin App” — students, upon entering, would provide their name, major and graduation year. Club leadership could then track attendance trends, week-to-week.
First developed by Skloot at Northeastern in September 2012, that initial application has since evolved into a broader software offering for event management. And Skloot’s Boston startup, Attendware, is now commercializing the software.
“There’s a white space in the events world around making some of these on-site processes, like attendance and name tags, work more smoothly,” said Skloot, who graduated from Northeastern in 2012 with a bachelor’s degree in business administration.
Founded in March, Attendware is backed by a $1 million Series A round from .406 Ventures, announced in late June. It counts among its customers Northeastern, Mount Holyoke College and MassChallenge, with several other contracts pending, according to Skloot. Attendware earns revenue from annual licenses for the software.
“It’s a very simple product,” Skloot said. “(But) it solves a lot of old-school pain points.”
Through desktop and Web apps — with an iPad app forthcoming — the software offers a digital sign-in for guests, then instantly prints out name tags. Organizers can then receive real-time analytics and custom demographic breakdowns about their guests, can track flagged “VIPs,” and create automated email surveys.
As Skloot noted, collecting attendance data doesn’t sound that complex — but it is, as he knows from experience as the one-time president of NU’s Entrepreneurs Club. He joined as a freshman, when it had fewer than a dozen members. Over the years, he helped grow it into a burgeoning enterprise, with more than 150 members, a leadership team of 25, and a yearly budget of $35,000.
But because the group relied on “disorganized spreadsheets,” he found it difficult to extract any insights or trends from its regular events.
“Making data more available is very helpful and new for events people,” he said, noting that the goal of Attendware is to make it “as easy as possible” for customers to gain “deep insight” on how to improve their events.
That has been a crucial takeaway for Northeastern’s Center for Research Innovation, directed by Tracey Dodenhoff. The center holds a Research, Innovation and Scholarship Expo every year. This March, it used Attendware’s software to sign-in and track its roughly 2,000 attendees. Previously, guests didn’t register, Dodenhoff said, “so we never knew who was coming and going.”
But by finally having that data, they now know where to concentrate their marketing efforts for next year — specifically on alumni, she said, as there weren’t as many in attendance as they’d previously assumed.
So, ultimately, while Attendware is easy to use and adds a “layer of professionalism” to an event, she said, because of the data it provides, “it’s about much more than just the logistics of registering.”

Original story link. 

Friday, July 5, 2013

Shipping containers the new vehicle for growth

Jul 5, 2013 
Startups & Venture Capital

Freight Farms sees right climate for growth

Taryn Plumb, Special to the Journal 

Co-founders of Freight Farms Jon Friedman, president, left, and CEO Brad McNamara, in a retrofitted shipping container using hydroponics and LED lighting to grow such plants as basil.

 
W. Marc Bernsau 

If Boston-based Freight Farms has its way, shipping containers could be the preferred vehicle of the future for fresh food production. The startup, founded in 2010, has repurposed standard shipping containers into hydroponic laboratories that can be installed anywhere.
As CEO and co-founder Brad McNamara explained, the five-employee company is starting small, but has much loftier goals.
“We want to take local food global,” he said, “and shift from a broken global food system to a sustainable solution.”
Making use of LED lighting and digital controls, the units grow food vertically, floor-to-ceiling, by the cubic foot, and require only eight hours a week of maintenance, McNamara said.
But this work can grow an acre’s worth of food. “It’s an enormous level of plant density in there,” McNamara said.
The company now has one unit on the market, a “leafy green machine,” that grows anything from lettuce, to mint, to arugula. In the forthcoming months, it will release a “vine veggie factory,” and a “fresh fungi factory.” It also offers solar modification packages, and plans to work with partners to make renewable options more accessible.
McNamara and co-founder Jonathan Friedman struck upon the idea while consulting on hydroponic rooftop design in 2009. Although McNamara had been growing hydroponically on his own, he and Friedman soon realized that rooftop greenhouses weren’t going to be scalable enough to even begin to address wider-reaching food-production needs.
But shipping containers, on the other hand, are not only prevalent around the world, McNamara said, but highly transportable, sealed, insulated, and designed to be stacked.
“It’s the perfect growing condition in any climate — you just put it down, plug it in, add water,” he said.
A participant in the 2013 spring session of TechStars Boston, Freight Farms was initially supported by a $31,000 Kickstarter campaign in December 2011. The startup is currently raising an estimated $1.2 million seed round that it hopes to close this summer, McNamara said.
The company has also closed on about $450,000 in sales over the past three months, he said. Customers buy the containers outright, at a cost of about $60,000 apiece. Then, for a monthly subscription, Freight Farms provides them with everything they need for production.
The startup has six units now in use, McNamara said, with commitments by buyers for another dozen or so. The eventual goal is to bring the farming systems to developed countries and other areas facing various food-production issues.
Ted Katsiroubas, co-owner of Boston-based fruit and produce supplier Katsiroubas Bros., is among Freight Farms’ customers. His company makes use of two stacked units: The bottom serves as a storage and packing area, while the top grows basil — a staple item that it ships regularly.
Being a Boston company, “we could never have the opportunity to have a ton of land (or) a field of products,” he said. But this “allows anybody to grow in an urban setting,” and, in the case of a sensitive item like basil, increases shelf-life, he said.
“What I’m excited about is the opportunity to work with other growers,” Katsiroubas said. “I’m just one piece of what’s going to turn into a big cluster, or hive, of units in New England.”

Original story link.

Thursday, July 4, 2013

Have a drink and create some art!

Paint and sip studios reveal the inner artist